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Founded by Frederic Winckler, winck>> is a global consultancy with a particular focus on luxury brands, hospitality and tourism. Frederic has a career across Europe the US and Asia managing marketing for some of the world’s most iconic brands. His experience includes re-energizing global giants, creating and launching new brands and creating ecommerce and crm platforms. Beyond marketing, he also led the development and management of new generation retail, hospitality and tourism experiences.
winck>> is a Hong Kong based company, part of the AARRTT ltd group and services clients across the globe. Its services range from developing company and brand visions, creating new brands, addressing growth issues in times of turmoil though audits and relaunch programs, to imagining new experiences for new cities. It also has a wealth of experiences in creating, managing and delivering collaborations with celebrities, sports teams and partnering brands.
At the crossroads between luxury, entertainment, art and technology.
It’s never been so easy for brands to be forgotten, left out or thrown aside. While there is truth in ‘only the paranoids survive’, we also believe that ‘only the magic brands thrive’. We’ve have built an expertise in creating new brands, reviving old ones, putting magic to make them icons. Helping their management set and carry visions that move their worlds.
New cities, new attractions, new retail experiences, all created to inspire the most demanding audiences.
People don’t come for tame experiences. We’ve created places that have been selected by TIME magazine in their 100 places to see and shows that brought millions of visitors. Mixing design, art, innovation, and technology to create experiences the world wants to see.
Artists, Designers, Sportswomen and men, musicians we have created and managed a vast amount of brand partnerships.
David Bowie, Roger Federer, Christian Louboutin, the world cup. We have built partnerships that have transformed and built brands businesses. Creating products, places and campaigns that inspired their public.
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